Designed by Henning Moldenhawer (11 June 1914 - 1983) a new style of product became available within Bang & Olufsen’s catalogue in 1964, one which was based around the transistor. The Beomaster 900 in particular was the radio which set the standards in the early days of the transistorised circuits. Long and low, this table top model made the most of the newer transistors in place of the valves which had been in use up to that time. It gave designers such as Moldenhawer - and later Jacob Jensen - the opportunity of designing smaller, lighter, more modern-looking appliances that would integrate better into the lifestyle of the discerning public, a trademark which has remained with the company ever since. Not only that but, because these newer electrical products did not produce as much heat, vents and air inlets at the back, or underneath the appliances, were no longer needed. This meant that they were overall better-looking, more powerful in output and cheaper to produce.